نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه اقتصاد کشاورزی، دانشگاه گیلان، ایران
2 استادیار گروه اقتصاد کشاورزی، دانشکده علوم کشاورزی، دانشگاه گیلان
3 محقق ، مرکز بین المللی مطالعات کشاورزی پیشرفته مدیترانه ای باری (CIHEAM-Bari) ، والنزانو (باری) ، ایتالیا
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Introduction: Water and soil are two valuable natural resources, which, need high attenstion respect to protect against destruction or pollution. Various methods and techniques reduce the process of degradation and pollution of water and soil, which are generally common in water and soil conservation measures (WSCM). In this study, for the first time in Iran, the factors influencing the formation of initial trust in order to adopt soil and water conservation measures among paddy farmers located in the Lasht-e-Nesha district, located in northern Iran, were investigated.
Materials and Methods: Since the existence of any kind of relationship between two individuals or legal entities requires the existence of trust, we used the Initial Trust Model (ITM) as an independent conceptual model. The variables used in this study are firm reputation, propensity to trust, perceived structural assurance, performance expectancy, effort expectancy, and age and farm size. To evaluate the conceptual model (Because most of this research is composed of attitudinal components) and the mentioned variables, we used structural equation modeling (SEM) and SMART-PLS3 software.
Findings: The variable Effort expectancy (EE) was found to have the greatest impact among the variables included in the conceptual model of this study.
Conclusion: The article suggests that responsible institutions in the field of agriculture hold conferences and gatherings in rural areas with the presence of soil and water experts and paddy farmers in order to further clarify the efficiency and effectiveness of WSCM.
کلیدواژهها [English]