Designing a Process Model for Developing the Market for Organic Agricultural Products in Iran: Using Interpretive Structural Modeling Approach

Document Type : Research Paper

Authors

• Atiyeh sandoughi ¹
• Hossein Yadavar ²
• Hossein Raheli ³

¹ Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran.

² - Assistant Professor, Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran.

³ Associate Professor, Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran.

Abstract

The aim of the present study is to design a process model developing the market for agricultural organic products in Iran. The statistical population of the study consisted of experts in the organic sector of the country.19 participants were interviewed by a semi-structured interview. For identification and classification of the development stages, the Sequential Exploratory strategy was applied. The factors influencing the development of the market for organic products, identified by the content analysis of the interviews were examined and validated using the Delphi qualitative method. Afterward, to determine the level of identifying steps, the internal relations between them and designing the process model, an interpretive structural modeling (ISM) was applied. Obtained results indicate that the process model for developing the market for organic products with the analysis of the status quo starts with determining the goals and the prospect and end with increasing the consumption and market’s capacity building. The present model can be applied as a guide by policymakers and all organic stakeholders in various research sectors, as well as, planning and applying.

Keywords

• Delphi Technique
• ISM (Interpretive Structural Modeling)
• Market Development
• Organic Product
• Sequential Exploratory

20.1001.1.20086407.1400.13.1.5.4

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