Export Performance Drivers of Exporting Firms of Food Products

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran.

2 Assistant Professor, Department of Management, Economics and Accounting, Faculty of Humanities and Social Sciences, Golestan University, Gorgan, Iran.

3 Master of Business Administration, Department of Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran.

Abstract

Introduction: At present, the role of export and its importance in the growth and prosperity of the economy of developing countries is well known. The purpose of this research is to investigate the effect of factors such as innovation capability and international experience on export performance of exporting firms of food products of Tehran province.
Materials and Methods: This study is an applied descriptive-survey research and data collection instrument was questionnaire. The statistical population of the research includes all managers and supervisors of 50 exporting firms of food products of Tehran province. The sampling method was judgment sampling and sample size consists of 185 managers and supervisors. This research was conducted between June 2019 to November 2019. To test hypotheses, Structural Equation Modelling (SEM) was used.
Findings: Innovation capability and international experience have a significant effect on the export performance of the exporting firms of food products of Tehran province. Moreover, innovation capability compared to international experience has a greater significant effect on export performance.
Conclusion: Exporting firms of food products of Tehran province need to reinforce their innovation capability and international experience, respectively in order to improve their export performance.

Keywords


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