Export Performance Drivers of Exporting Firms of Food Products

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran.

2 Assistant Professor, Department of Management, Economics and Accounting, Faculty of Humanities and Social Sciences, Golestan University, Gorgan, Iran.

3 Master of Business Administration, Department of Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran.

Abstract

Introduction: At present, the role of export and its importance in the growth and prosperity of the economy of developing countries is well known. The purpose of this research is to investigate the effect of factors such as innovation capability and international experience on export performance of exporting firms of food products of Tehran province.
Materials and Methods: This study is an applied descriptive-survey research and data collection instrument was questionnaire. The statistical population of the research includes all managers and supervisors of 50 exporting firms of food products of Tehran province. The sampling method was judgment sampling and sample size consists of 185 managers and supervisors. This research was conducted between June 2019 to November 2019. To test hypotheses, Structural Equation Modelling (SEM) was used.
Findings: Innovation capability and international experience have a significant effect on the export performance of the exporting firms of food products of Tehran province. Moreover, innovation capability compared to international experience has a greater significant effect on export performance.
Conclusion: Exporting firms of food products of Tehran province need to reinforce their innovation capability and international experience, respectively in order to improve their export performance.

Keywords

References

  1. Morgan NA, Katsikeas CS, Vorhies DW. Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 2012, 40(2): 271-289.
  2. Fazl Zadeh A, Faryabi M, Khezri J. The impact of trust and commitment on export performance (Export firms in Eastern Azerbaijan province: A case study). International Journal of Marketing and Management. 2015, 2(3): 1-10.
  3. Hajipour B, JafariZadeh F, Rahimi F. Effects of Strategic Orientation and Marketing Capabilities on Export Performance. Journal of Business Management. 2015, 22: 87-105. (In Persian)
  4. Kadochnikov SM, Fedyunina AA. The impact of financial and human resources on the export performance of Russian firms, Economic Systems. 2017, 41: 41–51.
  5. Pinho JC. Social capital and export performance within exporter-intermediary relationships: The mediated effect of cooperation and commitment, Management Research Review, 2016, 39: 425-448.
  6. Belderbos R, Duvivier F, Wynen J. Innovation and export competitiveness: Evidence from flemish firms, Availble at 2010.

: www.ondernemerschap.be/123.pdf,

  1. Mosleh A, bahreynizadeh M, Karimi Ghahfarokhi S. The effect of strategic orientation on export performance in the exportin company Bushehr. New Marketing Research Journal, 2017, 6(4): 125-140. (In Persian).
  2. Cadogan JW, Kuivalainen O, Sundqvist S. Export market-oriented behavior and export performance: Quadratic and moderating effects under differing degrees of market dynamism and internationalization. Journal of International Marketing. 2009, 17 (4): 71-89.
  3. Ellis PD, Davies H, Wong AHK. Export intensity and marketing in transition economies: Evidence from China. Industrial Marketing Management, 2011, 40 (4): 593–602.
  4. Lisboa A, Skarmeas D, Lages C. Export market exploitation and explorationand performance: Linear, moderated, complementary and non-linear effects. International Marketing Review. 2013, 30(3): 211–230.
  5. Diamantopoulos A, Ring A, Schlegelmilch BB, Doberer E. Drivers of export segmentation effectiveness and their impact on export performance. Journal of International Marketing. 2014, 22(1): 39–61.
  6. Ottosson M, Kindström D. Exploring proactive niche market strategies in the steel industry: Activities and implications. Industrial Marketing Management, 2016, May, 55: 119–130.
  7. Boso N, Adeola O, Danso A, Assadinia S. The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management. 2019, 78: 137-145.
  8. Rahimnia F, Khorakian A, Ghaderi F. Investigating the effects of innovation strategies on export business performance with the moderating role of competition intensity. Journal of International Business Administration, 2019, 1(3), 1-22. doi: 10.22034/jiba.2019.7587. (In Persian).
  9. Kazemi A, Rousta A, Naami A. Analyzing the Impact of Export Orientations on Export Performance through Innovation and Internationalization: The Mediation-Moderation Model. Iranian Journal of Management Studies, doi: 2021, 10.22059/ijms.2021.308642.674185. (In Persian).
  10. Arora R. Making Innovations Happen. Fostering Innovations byInducing Foresight. Retrieved at makinginnovationshappen.com/blog/1. 2015.
  11. Faryabi M, Samad Rahimiaghdam E, Kousheshi MR, PourAghabalaei A. Effect of market orientation and international experience on export performance with the mediating role of international marketing strategy. Journal of International Business Administration.2019, 2 (1): 23-44 (In Persian).
  12. Leonidou LC, Katsikeas CS. The export development process: an integrative review of empirical models. Journal of international business studies, 1996, 27(3): 517-551.
  13. Köksal MH. How export marketing research affects company export performance. Marketing Intelligence & Planning. 2008, 26 (4): 416-430.
  14. Beleska-Spasova E. Determinants and measures of export performance–comprehensive literature review. Journal of Contemporary Economic and Business Issues,2014, 1(1): 63-74.
  15. Kim JJ, Hemmert M. What drives the export performance of small and medium-sized subcontracting firms? A study of Korean manufacturers. International Business Review, 2016, 25(2): 511-521.
  16. Navarro-García A, Arenas-Gaitán J, Rondán-Cataluña FJ, Rey-Moreno M. Global model of export performance: Moderator role of export department. Journal of Business Research, 2016, 69(5): 1880-1886.
  17. Farsizadeh H. Designing a strategic export performance model based on green export strategy (Case study: food industry). PhD Thesis in International Management-Marketing. Faculty of Economics, Management and Administrative Sciences, Semnan University of Humanities Campus. (In Persian). 2017.
  18. Durand R, Grant RM, Madsen TL. The expanding domain of strategic management research and the quest for integration. Strategic Management Journal, 2017, 38(1): 4-16.
  19. Weiblen T, Chesbrough HW. Engaging with startups to enhance corporate innovation. California Management Review, 2015, 57(2): 66-90.
  20. Gallouj F, Windrum P. Services and services innovation. Journal of Evolutionary Economics, 2009, 19(2): 141-148.
  21. Haghighi Kafash M, Hajipour B, Mazloumi N, Mo'meni M. Modeling the factors affecting the ability to innovate in the food industry. Journal of Business Management. 26: 33-48. (In Persian). 2016.
  22. Koc T. Organizational Determinants of Innovation Capacity in Software Companies. Computers & Industrial Engineering, 2007, 53: 373-385.
  23. Prajogo DI, Ahmed PK. Relationships between Innovation Stimulus, Innovation Capacity, and Innovation Performance. R & D Management, 2006, 36(5): 499-515.
  24. Haghighi M, Firoozian M, Najafi Majd S.. Identifying the determinants of export performance in the food industry. Journal of Business Management. 2008, 1(1): 3-20. (In Persian).
  25. Zou S, Cavusgil ST. The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. Journal of Marketing, 2002, 66(4): 40–56.
  26. Faryabi M, Khalili T. Investigating the effect of export flexibility on export performance. The First National Conference on Marketing Opportunities and Challenges, Ferdowsi University of Mashhad. (In Persian). 2014.
  27. Hoque MT. Evolving dynamic marketing capability (DMC) and its role on export performance: An empirical study on export-oriented organizations in Bangladesh. A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy. Norwich Business School, University of East Anglia, United Kingdom. 2017.
  28. Erdil TS, Özdemir O. The determinants of relationship between marketing mix strategy and drivers of export performance in foreign markets: An application on Turkish clothing industry. Procedia-Social and Behavioral Sciences, 2016, 235: 546-556.
  29. Tan Q, Sousa C. Leveraging marketing capabilities into competitive advantage and export performance. International Marketing Review, 2015, 32 (2): 78-102.
  30. Tang CF, Lai YW, Ozturk I. How stable is the export-led growth hypothesis? Evidence from Asia's Four Little Dragons. Economic Modelling, 2015, 44: 229-235.
  31. Movaghar Moghadam, F, & Abdul Hamid, A. Marketing capability and export performance: evidence from Iranian petrochemical firms, International Journal of Business and Marketing, 2013, 1(2): 12-28.
  32. Sok P, O’Cass A, Sok, KM. Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal (AMJ), 21(3): 161-167.
  33. Makrini H. Which managerial determinant is better for an export performance of firms? Ameta-Analysis, International Journal of Fundamental Psychology and Social Sciences, 2013, 3(1): 1-9
  34. Stoian MC, Rialp A, Rialp J. Export performance under the microscope: a glance through Spanish lenses, International Business Review, 2011, 20(2): 117-135.
  35. Papadopoulos N, Martin O. Toward a model of the relationship between internationalization and export performance. International Business Review, 2010, 388-406.
  36. Lee JS, Hsieh CJ. A Research in Relating Entrepreneurship, Marketing Capability, Innovative Capability and Sustained Competitive Advantage. EABR & ETLC Conference Proceedings. 2010.
  37. Kostopoulos K, Papalexandris A, Papachroni M, Ioannou G. Absorptive capacity, innovation, and financial performance. Journal of Business Research, 2011, 64(12): 1335-1343.
  38. Man, MMK. The relationship between Distinctive capabilities, strategy, types, environment and export performance of small and medium sized enterprise of the Malaysian manufacturing sector, Management,2009, 4(3): 205-223.
  39. Eusebio R, Andreu J, Belbeze P. Internal key factors in export performance a comparative analysis in the Iitalian. Journal of fashion marketing and management, 2007, 9-23.
  40. Schroeder RG, Bates KA, Junttila MA. A resource‐based view of manufacturing strategy and the relationship to manufacturing performance. Strategic management journal, 2002, 23(2), 105-117.
  41. Chamani Z. Investigating the effect of export commitment and experience on export performance with the mediating role of perceived export barriers (Case study: Kaleh Company). Master Thesis in Business Administration-Marketing. Payame Noor University of Tehran Province, Payame Noor Center of West Tehran. (In Persian). 2019.
  42. Saghini V, Ahmadian S. Export Entrepreneurship and Export Performance with Emphasis on the Modifying Role of Government Relations. New research approaches in management sciences. 2018, 5: 113-128. (In Persian).
  43. Hosseinzadeh M, Habibi M, heydari V. The effect of marketing capabilities on sense-making and shaping the creative and timely marketing strategy. New Marketing Research Journal, 2015, 5(1): 107-128. (In Persian).
  44. Karami H. Investigating the effect of strategic orientation on improving dynamic capabilities and organizational performance with the role of moderating innovative behavior. Master's thesis. Dolati - Ministry of Science, Research and Technology, Faculty of Management and Accounting, University of Tabriz. (In Persian). 2015.
  45. HosseinZade M, Ghoami F. Market Sensing Capability, Export Strategy and Their Impacts on Export Performance Improvement (Case study: Exporters of Tile & Ceramic). Iranian Journal of Trade Studies, 2015, 19(73), 125-144. (In Persian).
  46. Nikomram H, Rahnamai Rod Poushti F, Jokar Tang Karami I. The role of foreign trade and innovation through the acquisition of foreign technology on investment and economic growth. Financial knowledge Analysis of securities (financial studies).2013, 6 (20): 91-108. (In Persian).
  47. Shahabadi A, Sadeghi H. Investigating the Role of Innovation and Competitiveness on the Export Performance of Islamic Countries D8 Group, Economics, Development Strategy, 2012, 31: 116-136. (In Persian).
  48. Karampour A, Ebrahimi A. Evaluating the Effects of Competitive Strategy and Technological Innovation on Export Performance. Journal of Strategic Management Studies, 2014, 5(18): 155-175. (In Persian).
  49. Guan J, Ma N. Innovative capability and export performance of Chinese firms. Technovation. 2003, 23(9): 737–747.
  50. Beleska-Spasova E, Glaister KW, Stride C.. Resource determinants of strategy and performance: The case of British exporters. Journal of World business, 2012, 47(4): 635-647.
  51. Zou S, Taylor CR, Osland GE. The EXPERF scale: A cross-national generalized export performance measure. Journal of International Marketing, 1998, 3 (6): 37-58.
  52. Maldifassi J, Caorsi J. Export success factors of small- and medium-sized firms in Chile. Journal of Small Business and Enterprise Development, 2014, 21 (3): 450-469.
Agricultural Economics Research
Volume 14, Issue 3
October 2022
Pages 57-76

Files

History

  • Receive Date: 29 June 2020
  • Revise Date: 04 March 2021
  • Accept Date: 01 January 2023

Share

How to cite

Statistics