Identifying the export opportunities of Iran's agricultural products in the framework of the decision support model

Document Type : Research Paper

Authors

• Farzad Karimi ¹
• maryam jouzdani ²

¹ 1. Associate Professor of International Economics, Department of Management, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran

² 2. PhD Student in Marketing Management, Department of Management, Mobarakeh Branch, Islamic Azad University, Mobarakeh, IranBranch, Islamic Azad University, Mobarakeh, Iran

10.30495/jae.2023.29810.2317

Abstract

Identifying and determining target markets is one of the most important ways to diversify non-oil exports and reach global markets.The agricultural sector has made a significant contribution to the country's non-oil exports in recent years the lack of accurate identification of potential export markets has faced challenges in the export development of this sector. The data used to calculate the indicators includes the period from 2002 to 2018.In order to identify and rank the market-target products, the decision support model and the implementation of a four step screening process using Excel and Access software and programming in the SQL software environment were used.The findings of the research show that there are realistic export opportunities related to nine products 1)other nuts 2)dates, 3)grapes 4)melons, watermelons 5)apples and fresh pears.6)ginger, saffron, turmeric, thyme and other spices 7)sugary sweets containing cocoa, including white chocolate 8)bread, sweets, cakes, biscuits and 9)other prepared or preserved vegetables.Also, the most important export target markets in which it is possible to develop the export of agricultural products are Spain,America,Italy,Singapore,,Kuwait,Poland,Lithuania,Malta,Hungary,Mauritius ,New Zealand and Netherlands.

Keywords

• Export
• Export Diversification
• Target Markets
• Decision Support Model
• Iran

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