Investigation on the effects of factors on exporting food products with the Halal brand in international markets

Document Type : Research Paper

Authors

• setareh rezaei ¹
• Seyyed Ali Paytakhti Oskooe ²
• parviz mohamadzadeh ³
• Azhdar Karami ⁴

¹ Islamic Azad University. faculty of economics

² Islamic Azad University

³ economics department, University of Tabriz

⁴ Management department, University of Tabriz

10.30495/jae.2024.28518.2265

Abstract

Considering the growth of Islamic markets at the international level, its popularity amongst different nations, and also the necessity of establishing Islamic rules and standards in producing and supplying halal products in international markets. It is needed to develop a model to identify the factors and their effects on exporting halal food products in international markets. The model enables measuring the effects of such factors to develop appropriate economic policies at the macro level. The results of the data analysis revealed that out of five identified factors, the marking factor has the most significant effect on exporting halal food products. It also has been found that out of economic factors, exchange rate fluctuation has the most effect on exporting halal food products. Advertising constructs out of marketing factors as well as being hygienic and transparent in the production process constructs out of hygiene factors have the highest effect of exporting halal food products.

Keywords

• Halal brand
• Export
• International markets
• Competitiveness

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